Partner Store Spotlight: BFF Bikes, Chicago

March 22nd, 2018

  We understand that local bike shops have long been at the heart of the cycling community. Beyond a bike, you can find knowledgeable staff and group rides with potential new friends. Although we sell our bikes mostly online, we are still a strong member of that community and want to help you be a… Read more »

-->

 

We understand that local bike shops have long been at the heart of the cycling community. Beyond a bike, you can find knowledgeable staff and group rides with potential new friends. Although we sell our bikes mostly online, we are still a strong member of that community and want to help you be a part of it too!

 

More than 140 bike shop locations across the country are currently a part of our Partner Store Program.  With this program, PUBLIC bikes ordered online from us can be sent to your local store and professionally assembled, zero hassle. Our partner store will notify you when your bike is fully assembled and ready for pick-up. You will also receive a walk-through and basic fitting upon pick-up.

 

We are proud to spotlight our partnership with BFF Bikes in Chicago as a part of our Assembly Partners program.

 

ABOUT BFF BIKES

Founded in 2014, owners Annie & Vanessa didn’t want to merely create the only women-specific bike shop in the midwest, they wanted to create a community of women cyclists who would support and encourage each other regardless of ability.

 

Annie & Vanessa, BFF Bikes founders (& actual BFFs).

 

THE BFF SHOP

From city cruisers to hill crushers, BFF Bikes proudly offers a vast collection of quality bikes. In addition, they carry a unique collection of top quality, well-designed, women-specific apparel.  Everything is hand selected by their excellent staff of women who love to ride and love to share what they do.

 

Inside the BFF Bike Shop (featuring PUBLIC bikes)!

 

They have a full-service shop that prioritizes quality over quantity so you can be assured your bike is given thorough and detailed attention to keep you happily rolling. From flat-fixes, brake adjustments, wheel builds, to complete overhauls, their expert mechanics do it all.

 

If you want to learn how to do some of your own maintenance, learn more about bicycles, or just have some fun you can join their clinics. BFF Bikes clinics cover a wide variety of topics ranging from beginner to expert, and with names like “Give-A-Shift” you know they’re bringing their sense of humor and fun to it.

 

THE BFF COMMUNITY

The BFF community is made up of women at every level of cycling. Whether a woman is riding with children, commuting downtown, racing around the country, or all three, BFF Bikes is a space where she can find what she needs.

 

“This is more than a bike shop. It’s a community that no matter what level of cyclist you are, everyone is welcoming and encouraging! Oh, yeah, and they have great bikes, gear, and service!”

– Leslie W., customer

 

For women who want to compete, they have the BFF Bikes Racing team. BFF Bikes Racing is now the largest women’s racing team in Chicago. Their wildly successful beginning as USA Cycling’s 2015 Women’s Club of the Year has helped them grow their team – made up of women competing in all levels of cycling through many disciplines including road, cyclocross, mountain, and track.

 

 

Kris Caudle, BFF Bikes Racing team member kicking some ass.

 

For women who just want to cruise and possibly meet a new BFF, they host a wide variety of group rides through Chicago and beyond. They even have weekend “BFF Bikes to Beer” rides so you can discover new friends, new routes, and new brews all at once.

 

Group ride with BFF Bikes (looks fun, right?).

 

Being in the sometimes cold climate of Chicago, they even offer off-season options such as indoor training classes or Camp BFF, which allows you to get away to Arizona to train in mountainous terrain for a week.

 

Considering all of their offerings, it’s no wonder they are a favorite in the Chicago area.  

If you ever find yourself nearby, make sure to roll by to say hey and maybe join on a group ride:

BFF Bikes

2113 W Armitage, Chicago, IL 60647


 

BFF Bikes on working with PUBLIC as an Assembly Partner:

“We love being a PUBLIC Partner Store. PUBLIC makes getting your perfect bike simple (and stylish!), and we make sure it’s safely built and properly fitted. There’s nothing more exciting than seeing people’s smiles when we reveal their new PUBLIC bike. When the dream bike they found on PUBLIC’s website becomes a reality inside our shop, it’s incredible to be a part of. Partnering with PUBLIC allows us to get more people on more bikes. What could be better than that?”

– Kelly, BFF Bikes

 

Search by zip code for our Partner Stores near you.

If you don’t see your favorite shop, shoot an email to dealers@publicbikes.com with your recommendation.

 

Women and Interbike Chic in Vegas

December 6th, 2010

The fashion side of biking gains attention every year, driven mostly by mainstream media. Two prime examples are the recent articles in The New York Times, “Bicycle Chic Gains Speed,” and in The Wall Street Journal, “The Season of Biker Chic,” both placed in the style section. In new media, bike fashion has become a… Read more »

-->
Interbike Chic in Vegas

Interbike Chic in VegasInterbike Chic in VegasInterbike Chic in Vegas

The fashion side of biking gains attention every year, driven mostly by mainstream media. Two prime examples are the recent articles in The New York Times, “Bicycle Chic Gains Speed,” and in The Wall Street Journal, “The Season of Biker Chic,” both placed in the style section. In new media, bike fashion has become a common theme for the increasing number of blogs, take for example, Velo Vogue, Velo Chic NYC, Copenhagen Cycle Chic, and Riding Pretty just to name a few. Even solely fashion driven blogs, such as the Sartorialist, started to include a biking category. Curiously, the bike industry itself has been a laggard in responding to this dimension of biking, still consumed with the logo and lycra side of biking. But times are changing. At the Interbike trade show in Las Vegas last month, there was a cool fashion show that that went all the way down to bike lingerie and guys taking their pants off.

Interbike is mostly a guy thing. We don’t have the attendance statistics, but anyone who goes can attest that women are a minority as exhibitors and attendees. As a result Interbike is, well, lacking in visual and fashion appeal in the same way that a male-dominated automotive, golf, or hunting exposition might be. But this year each afternoon Interbike hosted the 2010 Ready to Ride Fashion Show, well choreographed by Momentum Magazine and our Pedal Savvy friends, with a fast paced circular runaway of models cruising around on bikes.

We are not fashion critics at PUBLIC, in fact quite the opposite. We think that anything goes on bikes and our PUBLIC bikes are especially designed for everyday wear. And we’re not exactly sure how bike lingerie from Movmoda really functions for the everyday bicyclist, but we like to see boundaries being pushed. We loved the variety of color and pattern, and the fact that the show included a full range of accessories, complete outfits, and great attention to detail. Kudos to Momentum.

The fashion show is another example of women leading the industry in new directions. But it is a sea of change culturally. I was asked recently by the Daily Beast to write up what I considered to be the leading innovations in the industry. What I came up with was “more women riders.” Here is a sampling of the show. We’re all working together with new media to make sure that what happens in Vegas does not always stay in Vegas.

 
Interbike Chic in VegasInterbike Chic in VegasInterbike Chic in VegasInterbike Chic in VegasInterbike Chic in VegasInterbike Chic in VegasInterbike Chic in VegasInterbike Chic in VegasInterbike Chic in Vegas
 

Papergirl SF Hits The Streets With Art

Papergirl SFPUBLIC was pleased to support Papergirl SF. Papergirl, as self-described, is a “mail-art and delivery systems art project that is participatory, analogue, non-commercial, and impulsive. ” We love seeing the way in which art creates community, fun, and connects to our mission about getting more people on bicycles. This past Sunday our PUBLIC office served as the launch pad to roll up 1,700 pieces of art from over 100 artists from 52 different cities and 11 different countries. Hundreds of strangers on the streets of San Francisco received a nice surprise by a lovely posse of bicyclists giving away and throwing rolled up art on a beautiful Sunday afternoon.  Take a look our photos we took of the strangers who received their surprises.