We traveled to Copenhagen for VELO City 2010, an international platform where passionate professionals join to exchange ideas on bike policy and promotion. VELO City 2010 will:
“(VELO City) will highlight the bicycle’s potential to enhance the quality of life around the world and to solve global challenges such as congestion, obesity and climate change.” – Quote from VELO City About Section
Seeing the large presence of the bike culture in Copenhagen is an inspiration for PUBLIC’s mission. Check back soon for daily updates from our trip to Europe.
“Pretty classy look, but that one striped sock is going to make us a global laughing stock.” Uni Watch, on the US uniforms
Around the PUBLIC office most of us are big fans of the World Cup. One of our staff even set off last week to join the fun in South Africa. There is no rational way to explain our exuberance. We don’t chat about every soccer match, and we don’t suit up to play on weekends. But the truly international and democratic nature of the event is irresistible. The World Cup is so thoroughly optimistic. Where else can North Korea and Germany get equal media coverage without political bias? Where else do we even hear about Cameroon or Slovakia? The World Cup is full of engaging cultural subplots. One of them is aesthetic – the uniforms themselves are celebratory and controversial. The US stepped out a bit this year with some quirky stripes that have been turning heads.
We are big fans of stripes also. Our obsession goes back to childhood memories: goofy socks, Dr. Seuss hats, summer beach towels, surf mats. Stripes drew us to the zebra and skunk over other beasts, because they seemed to insert fantasy into the natural world. These guys were not afraid to be themselves. And they appeared on fun stuff like candy canes. Stripes also appear in an array of authoritative applications: highway markings, referee shirts, military badges and flags. Serious design personas from Paul Rand to Paul Smith have been equally obsessed with stripes. Stripes pop up just about everywhere you look.
We’re selling lots of items with stripes: bikes, socks, bags and more. One of our most popular items has been our Nutcase Helmet with PUBLIC colors and stripes. This pleases us for a couple reasons. First, helmets are usually a clumsy but necessary piece of gear for most riders. They are often unflattering to most faces and hairdos. But these simple helmets tend to complement most faces, while protecting the coconut. (They meet all the rigid safety standards set down by the CPSC.) Beyond that, stripes on helmets bring out smiles in the public, and whenever we can contribute to some visual pleasantry in the world, we should do it.
We’re fans of David Byrne for all the cultural stuff he churns out and we think his Bicycle Diaries is a brilliant form of advocacy. We’ve written about him before. And we’re fans of TED. Both have quite special websites. We just received a note from his office:
“My own [TED] talk (it wasn’t a musical performance) was based on the idea that the acoustic properties of the clubs, theaters and concert halls where our music might get performed determines to a large extent the kind of music we write. We semi unconsciously create music that will be appropriate to the places in which it will most likely be heard. Put that way it sounds obvious…but most people are surprised that creativity might be steered and molded by such mundane forces. I go further – it seems humans aren’t the only ones who do this, who adapt our music to sonic circumstances – birds do it too. I play lots of sound snippets as examples, with images of the venues accompanying them…Enjoy.”
Byrne’s talk is also available as video podcast, downloadable free from the iTunes store.
Bike shops often get a bad rap for having attitude or being unfriendly to anyone but bike geeks. That’s changing big time. What could say “take your time, you’re welcome here” better than a friendly, on-site barista?
We were in Minneapolis last month. We stopped by the Angry Catfish bike shop where the barista served us this cappuccino with the foamy heart shaped adornment. It was nothing special for him – just another coffee. But it was very special. How many other kinds of retail stores provide this sort of pleasure? Maybe in Italy, but here in the US – and in a bike store?
It turns out that quite a few bike shops across the country boast a café – it’s becoming part of the culture. In San Francisco we have the Mojo Bicycle Cafe, a terrific local establishment where the modest barista allowed me to film her finishing off my cappuccino. Other caffeinated bike shops we have visited include the Juan Pelota Café at Mellow Johnny’s in Austin, and One on One in Minneapolis where you can find Moose and Masi’s together.
This cool bike shop in Lexington, MA, just opened. They are carrying a range of PUBLIC bikes as well as their own Honey bikes. Both are pretty sweet. For information on what other bike shops carry PUBLIC bikes click here. Not all these stores make and serve cappuccinos, but they are known for service and smiles.
If you frequent a bike café, tell us in the comments below, and we’ll make a list of them to share on our website. We’re guessing that Portland or Seattle might have five or six, given the regional addiction to coffee in the northwest. And if you send us a video clip of a worthy cappuccino foam topping, we’ll post it and send you a surprise gift from PUBLIC. Surprise gift means whatever item we have too many of. We’ll give you credit of course, but this contest is just for coffee nuts like ourselves.
That line is a rip off of a famous Honda ad slogan used when they introduced their cute 50cc motorcycle to the US in 1959. We launched PUBLIC last month in a more modest way in New York, but the event did bring out a lot of the “nicest people”. We had a happy group of 100 people riding from the ICFF Javits Center to the Tretorn store in SOHO. It was a great party. The weather was perfect, and we had a blast. This note is just a belated thank you to the fans that joined us and a promise to feature more photos and a video soon.
We had a wide range of people including Dutch designer Ghislaine Vinas (on an “Dutch” orange M3) and her cute Mom riding a classic Dutch Sparta. Other bloggers included Sam Grawe from Dwell and Vanessa Marie Robinson from For the Love of Bikes. It was a perfect NY afternoon and something of a love fest that might even warm the heart of a cynical New Yorker. You only get to launch a company once, and we feel flattered by the “nicest” people who turned up. Lloyd Alter at Treehugger summed it up pretty well:
“On the bike trail next to the West Side Highway we were passed by many on far fancier, more expensive bikes, with riders wearing colourful lycra and clip-in shoes. I thought that they were a lot faster, but we were having a lot more fun.”
There was one major complaint: “The ride should have lasted longer.” We covered three miles and cruised at a leisurely pace and the whole ride lasted less than 30 minutes. Ok, next year we will be back with a feistier ride and hopefully even more nice people.
Personal thanks to a few people who showed up and pitched in at the last minute: Khairi & Co, James Victore, Sunny, Marie, Hope, Lauren, Leslie, Larry, and the anonymous guy from Queens who joined up with us to help guide the ride.
Rob & Dan
PS. The Good News and Bad News about Orange.
You will see a lot of orange in the PUBLIC bike in Design Ride Manhattan. This is good. But we have already sold out of this color in several sizes, and we won’t have it back in stock until October. If you want a PUBLIC this summer, this would be the best time to order.
I was lucky enough to meet and interview the First Lady of Livable Cities, Janette Sadik-Khan (and NY Times profile) in New York last month. (Her actual title is Commissioner of the New York City Department of Transportation.) Sadik-Khan oversees the way people get around in the Big Apple. It’s one of those jobs that is a little hard to get your head around: she manages 793 bridges and over 300,000 streetlights on a daily basis. And there are impromptu events everyday. For example, we watched President Obama land in his chopper from her 9th floor window office and the ensuing traffic problems as a result of his motorcade. No two days are the same.
I am a big fan because she has done more to make US cities livable than any recent person we know. You’re welcome to challenge me on that in the comments below. I would be happy to meet another person in the US who surpasses her in accomplishments.
Consider these recent New York City milestones:
Transforming Times Square into a pedestrian zone
200 miles of on street bike lanes
1200 new outdoor bicycle racks
600 signs to guide cyclists
35% increase in commuter cycling from 2007–2008. Think about that. 35%.
The changes she brought about in New York set an example for other smaller, less complex urban environments. You only have to go to Manhattan and pedal around to appreciate what these accomplishments mean. You can get almost anywhere in New York City pretty easily. And riding across one of the bridges is a real thrill.
Her actions and leadership make so much sense in light of the BP Gulf Coast debacle. We can chastise BP and “Big Oil” all we want. But as long as our society maintains the current rate of oil consumption, we should can expect more disasters to occur. Sadik-Khan’s rationale for reducing cars in the city has less to do with preventing future natural disasters and more to do with solving immediate and pragmatic urban issues of congestion and mobility.
According to Sadik-Khan, “projections show that one million more people are expected to move to New York City over the next 20 years. Mayor Bloomberg’s plan for the city recognizes that the only way to accommodate that growth is to improve public transit and make cycling a real transportation option for New Yorkers.”
It is great to see a woman in a leadership position like this. US transportation design culture (cars, bikes, trains) has traditionally been male dominated. Robert Moses might have his own opinion.
Hear Sadik-Khan and join PUBLIC in Copenhagen
If you get a chance to meet or hear Janette Sadik-Khan talk, it’s worth it. Later this month she’ll be addressing an international audience at VELO City in Copenhagen. We’ll be there too, so come ride with us.
When people ask us about the mission of PUBLIC, we have lots to say. But in short, we want to help bring this kind of rush hour madness to the US.
To aid and abet the cause right now, we have reduced the prices on our bikes and we are offering free shipping through the end of this week (June 7th). And we have signed up a number of shops around the country where you can test ride a PUBLIC. Ask us for details.