New Bikes for $399

October 16th, 2012

Every now and then some super special deal comes along in the world of transportation. For cars it might have been the VW Beetle in the 1950’s. In airplanes it might have been Southwest Airlines flights for 49 bucks. For motorcycles it was the popular Honda Super Cub, the most produced motor vehicle in history…. Read more »

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Every now and then some super special deal comes along in the world of transportation.

For cars it might have been the VW Beetle in the 1950’s. In airplanes it might have been Southwest Airlines flights for 49 bucks. For motorcycles it was the popular Honda Super Cub, the most produced motor vehicle in history. In mass transit it was a New York subway fare ride for a nickel until 1948. In Europe it’s probably the unlimited travel Eurorail passes. At PUBLIC it’s our new PUBLIC S7 and PUBLIC T7 that we’re launching this week.

We designed these to be as economical as possible and to meet the needs of so many customers who have pleaded with us to come up with a bike that would sell for under $450. We listened. For a limited time, we’re offering these beauties at a price of $399 (reg. $449) while quantities last. At this price, these might be considered our most PUBLIC and democratic bike.

The PUBLIC S7 and PUBLIC T7 come in a limited range of colors. Although they are without some of the styling details of our PUBLIC C7 and PUBLIC V7 bikes they still maintain the PUBLIC aesthetic with matching fenders and other details. The tires and cable housing are black. While we do not carry matching colored racks, you can select the simple metallic finish or any other complimentary color. The S7 and T7 both come with a 7-speed derailleur.

They ride like butter and are up to our PUBLIC standards. We don’t think you’ll  find a comparable multi-speed, steel-frame city bike with matching fenders, chain guard, and kickstand at this affordable price. It truly is Mass Transit for One.

They are available online now, or in our stores by October 18.

Size Matters. Looks Closely. PUBLIC WORKS.

October 2nd, 2012

We’ve just introduced a series of twenty-seven original posters by a stunning group of designers.  These posters are exceptional for a number of reasons, and worth viewing in person if you can in San Francisco from October 9-11 and in New York on October 18-25. The large-scale 40 x 60 prints on canvas (Michael Mabry’s… Read more »

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Michael Mabry

We’ve just introduced a series of twenty-seven original posters by a stunning group of designers.  These posters are exceptional for a number of reasons, and worth viewing in person if you can in San Francisco from October 9-11 and in New York on October 18-25. The large-scale 40 x 60 prints on canvas (Michael Mabry’s shown above) are commanding in presence and also in detail. Each poster tells a special story.  I’ll highlight two contrasting works from Bay Area designers who will be in hand for our October 9th launch at CCA next week: Michael Schwab and Jeremy Mende.


Michael Schwab is a well-known Bay Area designer. His works for the Golden Gate National Recreational area have become iconic. He enjoys working with saturated colors and plays on positive and negative space, often reducing the imagery to simple dramatic abstractions. He’s also a bike aficionado who lives and rides in the “public” hills and spaces of Marin County. He adores the bike as an object, and approaches it from a personal perspective in his piece, capturing the bike from an angle of worship, putting it on a pedestal aesthetically, reducing it to its essence, but asking us to look differently at the form. When was the last time you saw a monochromatic blue bike in a sea of black? Good designers play tricks on us.


Jeremy Mende takes another approach to his notion of “public”, an entirely different aesthetic perspective. Maybe the only element he shares with Schwab is his use of blue.  But Mende lives and works in urban San Francisco, and his influences come from bike scenes on the streets of his city. He has depicted five typical local urban scenarios, a romantic park scene, and a bicyclist getting smacked by a car door, a mom riding with her child, a bike accident and a ghost bike. Much of the imagery is quite violent actually, but Mende had disguised this in a decorative sweet blue and white palette like something you might find on Victorian china or wallpaper at the Ritz.  Good designers can be cleverly subversive.  You have to see this piece in its oversized version and up close in-detail to appreciate it fully.

Several other Bay Area designers will be on hand at our opening event next week, each with works as unique and personal and Schwab’s and Mende. Kit Hinrichs, Michael Mabry, Jennifer Morla, Jason Munn, Jason Schulte, Michael Vanderbyl. Each designer has created a piece as unique and personal as Schwab’s and Mende, and we’ll doing features on each designer later. But look at these closely at these works, you will certainly find something that resonates with your sensibility. If you need a major wake up call or inspiration in your home or office, consider a 40 x 60 version for $350.  For more modest budgets and spaces, we have 20 x 30 sizes available for $50 (unframed) and $250 (framed).  And we’ll be offering t-shirts and other PUBLIC WORKS products in the near future.

And RSVP here for our event next week.

PUBLIC WORKS: Designers Save Cities

September 25th, 2012

We are launching PUBLIC WORKS this week.  We invited twenty-seven world renowned designers to interpret the concept of “public” with a vision to improve our cities and how the bicycle can play a part.  The launch begins with exhibitions of twenty-seven large-scale posters in San Francisco at California College of the Arts (October 9th –… Read more »

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We are launching PUBLIC WORKS this week.  We invited twenty-seven world renowned designers to interpret the concept of “public” with a vision to improve our cities and how the bicycle can play a part.  The launch begins with exhibitions of twenty-seven large-scale posters in San Francisco at California College of the Arts (October 9th – 11th) and in New York at the FLOS Gallery (October 18th – 25th).  All these posters can be viewed and purchased online and through our stores now, and we will have a book, t-shirts, and other products available shortly.

The impetus for PUBLIC WORKS is to bring greater attention to the critical issues of public space, access, and livability of our cities. If anyone doubts that designers can greatly improve our public world, one only needs to look at the impact that Milton Glaser’s iconic I heart New York logo and slogan had on New York.  Glaser came up with this logo in 1977, a time when New York was struggling financially and culturally. Crime and crack dealers were rampant in all neighborhoods. Subways had become unsafe and The Federal Government was unwilling to help out. President Ford made headlines in the New York Daily News and the infamous headline “ Ford to New York: Drop Dead”.

What to do? Rudy Giuliani had one solution- come down hard on crime. Milton Glaser had another – create love for the city. He created his logo pro bono because he cared so much for the city and because he is an extraordinary public citizen.  Such an act of generosity – the logo inspired a song and seeded a million other derivative marketing efforts around the world.  It may be the greatest piece of public design and the most influential modern logo ever created. And the logo just gets better over time.

We can’t expect Milton’s poster for PUBLIC, nor the other twenty six PUBLIC WORKS and designers to have the same impact, but these works will bring attention to many of the key issues for our cities and our public world that are often overlooked, taken for granted, and even contested. We are in a period when Federal funding for cities, like national health care and public education are suffering from a lack of federal support.  We realize this everyday when we ride smack into a pothole or walk for blocks to find a safe bike rack.

Check out the WORKS from this talented group of designers.  If you would like to have this exhibition in your community or workplace let us know.

 

Dear Bike Thief

September 18th, 2012

Bike theft brings out our strongest emotions, as evidenced by this poster shown in the Treehugger article “Underworld Economics: Why Are So Many Bikes Stolen? What Happens to Them?” (photo credit: flickr user Silver Future). Bikes get stolen. It’s a reality in many communities. There have been several interesting articles lately about bike theft, including… Read more »

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Bike theft brings out our strongest emotions, as evidenced by this poster shown in the Treehugger article “Underworld Economics: Why Are So Many Bikes Stolen? What Happens to Them?” (photo credit: flickr user Silver Future).

Bikes get stolen. It’s a reality in many communities. There have been several interesting articles lately about bike theft, including “Who Pinched My Ride” in Outside and “Why Bike Theft Is So Hard To Stop” in Atlantic Cities.

Sadly, a lot of the problem is that police just don’t have the resources or incentives to go after the thieves. But the problem is global. Even in “highly civilized bike friendly “ places like Denmark over 100,000 bikes get stolen every year, so it’s not just the US police that we can blame.  Bike thieves steal any and all types of bike.

Potential customers commonly ask us, “Wouldn’t bike thieves more likely target my beautiful PUBLIC bike?” Our answer is simple: “Bike thieves rarely care about which bike is most expensive or prettiest. They will steal the bike they can quickly take.”

The best protection against thieves is a well-locked bike. We are advocates of the biggest, baddest lock you are able to carry. That’s one reason we recommend getting a PUBLIC Rear Rack or Bike Bags so you can carry a heavy lock or two.

We introduced the Kryptonite Evolution Mini 7 U-lock with Cable, and it’s been a big hit. To encourage you to upgrade your lock we are offering 20% off our locks for the next week.

Or if you need some extra protection for your seat or basket, we have some solutions also, like this clever Abus lock.

Besides using the best u-lock you can afford, the best prevention to bike theft is using common sense.

Most Prevalent Reasons a Bike Gets Stolen

Bike only locked with a cable lock
Bike only locked by the wheel
Bike unlocked or simply cabled in a shared garage or space
Bike locked overnight on the street
Bike locked to something unsecured or easily broken like a chain link fence or wooden post

For more resources on preventing bike theft, check out this San Francisco Bicycle Coalition resource – and make sure you know how to properly lock you bike.

Or if you would like to shed more tears about stolen bikes, see the classic 1948 Vittorio De Sica film “Bicycle Thieves.”  There is a reason why it is Woody Allen’s favorite movie.

 

Fall Style

August 22nd, 2012

The last weeks of summer bring excitement for new fall fashion. We are thrilled to see the fashion world highlighting bikes, and Vogue recently featured our PUBLIC M8 “Fashion Cycles: The Best Bikes – and the Pre-Fall Looks That Go With Them”. Elle Décor featured our PUBLIC D8 in “Roll Models”. It’s just one more… Read more »

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The last weeks of summer bring excitement for new fall fashion. We are thrilled to see the fashion world highlighting bikes, and Vogue recently featured our PUBLIC M8 “Fashion Cycles: The Best Bikes – and the Pre-Fall Looks That Go With Them”. Elle Décor featured our PUBLIC D8 in “Roll Models”. It’s just one more positive sign that the US is embracing bikes for a range of everyday activities.

Katherine Bernard of Vogue guides you towards your bike style. “How will your fashion look on a cycle? Just as you might acquire pieces to complement a favorite new bag, it’s possible to build your ensemble around your bike.” Check out our gear selection to suit your style and spruce up your bike.

PUBLIC bikes are also featured this month in business publications. The Wall Street Journal recently featured Leah Shahum, our Executive Director of the San Francisco Bike Coalition in “Advocate’s Vision for a Bike Friendly City.” It’s a great interview as Leah is one of the most eloquent spokespeople for city biking, and we’re proud to see Leah featured on her orange PUBLIC M8 in national media.

Also check out yesterday’s NY Times article on the city’s support for bike lanes. We dig it.

 

Bike Shares Go Global

August 1st, 2012

We’re big fans of bike share programs. We believe that rising tides help all boats – and more people riding bikes, whether they’re using a bike share or riding their own personal bikes is good for everyone. As more people get on bikes, it raises awareness that biking can be a mainstream form of transportation… Read more »

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We’re big fans of bike share programs. We believe that rising tides help all boats – and more people riding bikes, whether they’re using a bike share or riding their own personal bikes is good for everyone. As more people get on bikes, it raises awareness that biking can be a mainstream form of transportation for everyone. That’s good for all of us.

Given our name PUBLIC, one of the obvious questions we get is whether our company develops bikes for bike share programs. The answer is no and yes.

No, we don’t produce bikes for citywide bike share programs because those programs require an entirely different supportive infrastructure and business model. It’s like the difference between producing a tank and a car – very different type of vehicle, specifications and infrastructure required.

But yes, we do provide bikes for private bike share programs for companies and hotels. For example, Williams-Sonoma employees use PUBLIC bikes to get around their four different locations. Hotels such as Hotel Healdsburg, James Hotel Chicago, Tribeca Grand Hotel, and Mondrian SoHo provide PUBLIC bikes for their guests to ride.  Find out more details.

We also provide bikes for outstanding bike rental and tour companies such as Streets of San Francisco in Hayes Valley and San Francisco Bike Rentals near the Ferry Building and Upper Haight.

We’ve been following the development of bike share programs around the world for many years. We’re delighted to see American cities such as Washington, DC, Chattanooga, and New York City follow the lead of world-class cities like Montreal, London, and Paris in implementing bike share programs. In the next year or so our very own San Francisco will hopefully launch its own bike share program.

 

10 Reasons to Get a PUBLIC

July 17th, 2012

The most common question we hear is “what makes PUBLIC bikes unique?” So we put together the top ten reasons to own a PUBLIC.

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The most common question we hear is “what makes PUBLIC bikes unique?” So we put together the top ten reasons to own a PUBLIC.

Helmet Hair

July 6th, 2012

Are you a lady who likes to wear a helmet without messing up your hair? Refinery29 recently published Helmet Hair, Begone! We’ve Got 5 Bike-Friendly Styles. They offer numerous great tips on hairstyles that are helmet friendly, and we are flattered that they borrowed a few of our helmets for the article. Check out our… Read more »

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Are you a lady who likes to wear a helmet without messing up your hair? Refinery29 recently published Helmet Hair, Begone! We’ve Got 5 Bike-Friendly Styles. They offer numerous great tips on hairstyles that are helmet friendly, and we are flattered that they borrowed a few of our helmets for the article. Check out our selection of helmets.

Photos courtesy of Refinery 29 and Anna-Alexia Basile

Call For Models

June 27th, 2012

Can you ride a bike with confidence and a smile? We are looking for a range of models for a Bay Area photo shoot on Monday, July 2 and also for a shoot in August (date TBD). Must live in the Bay Area and be comfortable in front of a camera. If you are interested… Read more »

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Can you ride a bike with confidence and a smile? We are looking for a range of models for a Bay Area photo shoot on Monday, July 2 and also for a shoot in August (date TBD). Must live in the Bay Area and be comfortable in front of a camera. If you are interested and have availability between 9:00 am  and 7:00 pm, please send us a full body shot, your height, and 1-2 sentences about why you love bikes. Email models@publicbikes.com.

Compensation will be a $100 merchandise credit, plus coffee, snacks, and good humor during the shoot. This modeling gig is more about coming out for fun than about fame. The photos will be used on our website and possibly in a brochure, poster, or magazine.

Father’s Day Gift Guide + 15% Off Gear

June 6th, 2012

Father’s Day is just around the corner. Help your dad feel like a kid again. We put together this gift guide for dads as a handy start. Through June 17 you will receive 15% off all gear we offer. In other words, everything is 15% off except our bikes and sale items. Just place your… Read more »

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Father’s Day is just around the corner. Help your dad feel like a kid again. We put together this gift guide for dads as a handy start. Through June 17 you will receive 15% off all gear we offer. In other words, everything is 15% off except our bikes and sale items. Just place your order and use the promo code DADPICKS at the checkout.

Use promo code: DADPICKS

1. BROOKS PANNIER $240
This unique roll-up pannier was inspired by a classic commuter bag design that dates from the 1890s. Made entirely of water-resistant cotton and trimmed in leather, this roomy bag rolls up to save space when not in use.

2. PUBLIC BEDFORD $1350
British Racing Green represents national pride and signifies a heritage of top level automobiles and motorcycles: vintage British Jaquars, MGs, BSAs and the like. Its a traditional sporty color that goes well on modern bikes, like our new 8-speed PUBLIC Bedford D8, especially when combined with other classic details.

3. BRASS BELL $15
A quality bike bell with a pleasing civil tone is hard to find. Too often, they have a tinny abrasive sound. Simple and elegant, this bell is loud enough to do its job, without being obnoxious.

4. AIRKOMPRESSOR FLOOR PUMP $45
For the smoothest and safest ride, tires need an extra pump of air every couple weeks. Having a pump at home guarantees convenience and the satisfaction of an everyday pleasant ride. The new Airkompressor 12.0 Pump is an all purpose affordably priced high performance pump.

5. BERN WATTS HELMET $60
The Bern Watts Helmet has elegant minimal lines, a sophisticated European look, and superb function. Its vents and hard shell visor make it practical for all seasons.

6. TIGRA BIKE MOUNT FOR IPHONE $50
We were hesitant to offer an iPhone bike mount because we believe it is important to keep your eye on the road and your surroundings. But we also understand the convenience of having a GPS system at your fingertips. Our favorite way to travel through new cities is by bicycle and GPS comes in handy.