Orange Takes Over in Holland

July 2nd, 2010

Holland appropriated the color orange for its national identity centuries ago. How that occurred is not nearly as interesting as the fact they continue to stand by it and identify with it in unison. They don’t have blue states or red states in Holland; it’s just one big orange State. What other country has pulled… Read more »

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Bracelet with orange pom-pomOrange banners contrasting against ornate, Danish doorsEven lamp posts look fabulous with orange boasPublic Orange M3Great design for a cafe bench, made even better with a flashy orange wheelOrange banners adorning a city street

Holland appropriated the color orange for its national identity centuries ago. How that occurred is not nearly as interesting as the fact they continue to stand by it and identify with it in unison. They don’t have blue states or red states in Holland; it’s just one big orange State. What other country has pulled this off an aesthetic cultural coup like this? A color is so much more provocative than a windmill as a national identity. If they had picked pastel green we would not be so impressed. Orange has far more personality, like the Dutch themselves.

We ended up in Amsterdam last week on a bike trip while the World Cup was in full swing. We watched Holland play Slovakia one afternoon with our Dutch pals at a local bar. It was a riot of orange, inside, outside, and all around. The servers were all wearing the orange dresses that have become infamous for the scandal that ensued in South Africa and got busted by Budweiser. The bar atmosphere was more like a carnival than a sports event and there were as many women as men watching the match. The World Cup, and orange, has this effect—it makes most people convivial, energetic and social.

The city was also playground for the color orange. There were the obvious banners and t-shirts. Lamps, trees and public monuments were wrapped up but more interesting was the discreet use, like this orange poof on a stylish woman’s bracelet or designer Marcel Wanders’, a soccer fan, orange bling on his necklace. With all the orange mania you lose the ability to distinguish between soccer specific orange and everyday orange. You see it in common objects like milk cartons, tarps and wheel hubs. Orange got the World Cup bump, and for this we thank history, Holland and the World Cup.

PUBLIC Bike in Orange

Color theorists say that orange has special powers to make us more creative, curious and hungry. We can’t say for sure. We selected orange for our bikes for reasons that are entirely personal. But since our best selling bike is orange, we know that we are not alone in our adoration. In fact, we have run out of stock in certain sizes of PUBLIC M’s. But if we do not have your model and size in stock you can place an order for fall and receive a 10% discount for the next delivery. We’ll plan to be back in stock for Halloween and certainly before the Holiday colors kick in.

Stripes Sale

Our cute little a summer sale ends on July 11th with the last World Cup match. This is your chance to be part of the World Cup action. (Holland plays Brazil tomorrow.)

Hiring: Web Producer

We have an open position for some local talent. Please send referrals our way. They don’t have to love orange but they have to love bikes.

See more of our Orange Gallery on our Flickr account.

 
Marcel's jewelryShowing their orange at the localMarcel Wanders & companionOrange can make just about any object more attractiveYoung, orange-shirted pedalerRiding on the front of a bike with dad and an orange boaAn orange cap adds some pizazz to a mild cartonShopping around town with an orange skirtFixed gear rider wearing orange t-shirt

Espress Lane: Baristas and Bicycles

June 14th, 2010

Bike shops often get a bad rap for having attitude or being unfriendly to anyone but bike geeks. That’s changing big time. What could say “take your time, you’re welcome here” better than a friendly, on-site barista? We were in Minneapolis last month. We stopped by the Angry Catfish bike shop where the barista served… Read more »

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Bike shops often get a bad rap for having attitude or being unfriendly to anyone but bike geeks. That’s changing big time. What could say “take your time, you’re welcome here” better than a friendly, on-site barista?

We were in Minneapolis last month. We stopped by the Angry Catfish bike shop where the barista served us this cappuccino with the foamy heart shaped adornment. It was nothing special for him – just another coffee.  But it was very special. How many other kinds of retail stores provide this sort of pleasure? Maybe in Italy, but here in the US – and in a bike store?

It turns out that quite a few bike shops across the country boast a café – it’s becoming part of the culture. In San Francisco we have the Mojo Bicycle Cafe, a terrific local establishment where the modest barista allowed me to film her finishing off my cappuccino. Other caffeinated bike shops we have visited include the Juan Pelota Café at Mellow Johnny’s in Austin, and One on One in Minneapolis where you can find Moose and Masi’s together.

Ride Studio Café Serves coffee and PUBLIC bikes

This cool bike shop in Lexington, MA, just opened. They are carrying a range of PUBLIC bikes as well as their own Honey bikes. Both are pretty sweet. For information on what other bike shops carry PUBLIC bikes click here.  Not all these stores make and serve cappuccinos, but they are known for service and smiles.

If you frequent a bike café, tell us in the comments below, and we’ll make a list of them to share on our website. We’re guessing that Portland or Seattle might have five or six, given the regional addiction to coffee in the northwest. And if you send us a video clip of a worthy cappuccino foam topping, we’ll post it and send you a surprise gift from PUBLIC. Surprise gift means whatever item we have too many of. We’ll give you credit of course, but this contest is just for coffee nuts like ourselves.

Caffeine Powered Bike Shops

We Love Rush Hour

May 31st, 2010

Add to Rush Hour Madness When people ask us about the mission of PUBLIC, we have lots to say. But in short, we want to help bring this kind of rush hour madness to the US. To aid and abet the cause right now, we have reduced the prices on our bikes and we are… Read more »

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Add to Rush Hour Madness

When people ask us about the mission of PUBLIC, we have lots to say. But in short, we want to help bring this kind of rush hour madness to the US.

To aid and abet the cause right now, we have reduced the prices on our bikes and we are offering free shipping through the end of this week (June 7th). And we have signed up a number of shops around the country where you can test ride a PUBLIC. Ask us for details.

Behind the Scenes at the PUBLIC Photoshoot

May 4th, 2010

A big thank you to our PUBLIC models — all friends from the neighborhood — who helped us create an ideal spring day on a cold March day in San Francisco. Here are some photos from behind the scenes. You can compare these photos to the beautiful final photos that have made it in our… Read more »

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A big thank you to our PUBLIC models — all friends from the neighborhood — who helped us create an ideal spring day on a cold March day in San Francisco. Here are some photos from behind the scenes. You can compare these photos to the beautiful final photos that have made it in our web site.