Thankfully, the biker of today can solve the “what to wear when riding” problem in so many ways other than spandex and neon. Today’s urban commuter gets to choose from a variety of independent brands that are creating both comfortable and good-looking bike apparel. The kind of stuff you feel good about wearing whether you’re heading into a business meeting or the grocery store.
We love the unique spirit of today’s independent bike apparel brands. Take Betabrand’s Discolab line of sparkly reversible threads. It’s a party on one side and hipster-cool on the other. Or Chrome Industries’s super stylish sneakers, some are SPD optional but you’d never know it by looking. If you’re into high-tech, yet functional apparel, you can’t get much more slick than the offerings from Mission Workshop. And Levi’s has even come out with a Commuter Line of jeans with a “utility waistband” designed for holding a U-lock.
PUBLIC Bikes on Hayes St is exited to be to be the pop-up shop host this Saturday and Sunday (Aug 23-24) for Iladora, another spirited independent bike-wear brand focused on female bike fashion. Iladora takes wardrobe staples like a draped tops and the pencil skirt and reinterprets them in high-tech fabrics with cuts that are flexible enough for riding. The result is clothing that makes for comfortable bike riding and still looks sharp when worn at work.
In honor of the Iladora Pop-Up Shop at PUBLIC Bikes, for this weekend only Iladora is offering 20% off all Iladora Apparel to both in-store and online shoppers. Online shoppers use the promo code PublicBikesSummerLove. This special promotion for PUBLIC customers ends Sunday, August 24.
Iladora Pop-Up Shop at PUBLIC Bikes. 549 Hayes Street, SF. Saturday and Sunday, August 23-24.