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Archive for the ‘Cycle Chic’ Category

Impeccable. Indestructible. Individual. Freitag.

Monday, December 1st, 2014

When it comes to chic, bulletproof gear that goes with cycling, there are a few brands that rise to the top. In saddles its Brooks. In apparel it’s Rapha. In bags it’s Freitag. Freitag is a Swiss company that has set the standard in bag production with their elegant, unique and functional products. Each bag is crafted from truck tarps, making them unique and virtually indestructible.

Five years ago I visited the Freitag headquarters in Zurich, Switzerland (shown left). Their flagship store and factory is created entirely out of recycled freight containers and has become a kind of architectural icon. Fitting for a company whose products are iconic as well. I bought a few products on that visit, and I have been a passionate customer ever since. That’s my green bag shown below left. Like all their products they just get better over time.

Just last week we launched Freitag products our Hayes Valley Store. There’s a terrific selection of popular styles there that range anywhere from $32-$340. These make great gifts for others as well as yourself. If you’re in the neighborhood, make sure to swing by and check out the collection.

What makes a Freitag a Freitag?

The Freitag company was started by the Freitag brothers. Both were designers and cooked up the idea for these bags while they were students, 20 years ago. Listen to an interview with Markus, one of the Freitag brothers. Since starting the company, the brothers have built a reputation that’s based on a commitment to sustainable processes, impeccable design, and legendary quality.

Of course, by now there are numerous imposters selling lookalike product, but Freitag bags are truly the original. More and more companies are getting on the upcycled product bandwagon and you could argue that Freitag paved the way. Learn more about the Freitag production process.

Here are 5 reasons why Freitag stands above the rest.

1 | INDIVIDUAL

Each bag is custom. Based on the inherent words, textures and colors found on each unique piece of fabric, a team of designers works together to design each bag individually.

2 | SUSTAINABLE

The fabric used for each bag comes from truck tarps.  This upcycled material is incredibly strong and durable and the reason why we call these bags “indestructible.” All tarps are cut, washed, designed and sewn into bags in the Freitag factory in Zurich.

3 | FUNCTIONAL

Not only are these bags made of  impermeable fabric, but they are smartly constructed for everyday wear. Their straps will stand up the the toughest use and the velcro closures are super strong. Don’t fear using your Freitag bag all day and in any weather conditions.

4 | GUARANTEED TO LAST A LIFETIME

The materials and construction are top-notch, but if for any reason you need to, you can send your Freitag product back if it needs repairs.

5 | CHIC

It’s very rare to a find a company making industrial-grade products that are this fashionable. Their products are frequently seen on the backs of both fussy designers and hard-core cyclists all over Europe.

We are delighted and privileged to introduce Freitag to the Bay Area and hope you can come by our Hayes Valley Store and check these out. We do have a limited selection and the sooner you come by the more likely you will find a piece with the colors and graphic sensibility that suits your personality.

Best,

Rob Forbes

Founder, PUBLIC

 

Go Big And Go Chrome – Our New PUBLIC D8i

Wednesday, October 22nd, 2014


When we caught a glimpse of our brand new PUBLIC D8i in Chrome for the first time, we all got a little giddy. There’s something about the sheen of chrome when translated into bike form that looks downright sexy. When you see the bike for yourself, we think you’ll agree. Our Chrome PUBLIC D8i is one elegant set of wheels.

It’s constructed of high-quality, light-weight chromoly steel and features a premium eight-speed Shimano Alfine internal hub. This bike is guaranteed to turn heads.

We’re offering this bike in two configurations:
1) The PUBLIC D8i in Chrome, with a sporty white city saddle and matching white ergo grips retailing for $899 (List $1249)
2) The PUBLIC D8i in Chrome Special Edition, with a Brooks B17 Saddle in antique brown leather and our matching PUBLIC Ergo Grip, retailing for $999 (List $1394).

As we enter gifting season next month, we think this bike would look radiant wrapped with a red bow and/or positioned near twinkling lights. We only produced 50 of these Chrome bikes so get them now before we sell out.

Meet Our New PUBLIC R16 Road Bike

Tuesday, October 14th, 2014

Our brand new PUBLIC R16 City Road Bike is our latest take on the classic steel road bike: lightweight, has 16 hill-ready speeds, and is now available at the special introductory price of $699. We don’t think you’ll find such a well constructed and good looking drop bar road bike with these features at this price point anywhere else.

Planning a weekend adventure that includes light touring and overnight trips? Looking to out pace the commuter bus and speed across town? Or maybe you’re looking for an affordable alternative to your expensive carbon fiber road bike for everyday city riding? We designed the new PUBLIC R16 road bike with you in mind.

Our Thoughtful Upgrades

Secondary Inline Brakes


We added, secondary in-line brake levers, also called “cross” or “interrupter” brakes. These are incredibly helpful when navigating city streets because you no longer only have to be in the drop position to brake.


Downtube Shifters


Previous models had bar-end shifters, but the 2014 model moves the shifters to the downtube. Shifting is more ergonomic and this allows for easy swapping of handlebars.


Polished Silver Fenders


We’ve also swapped out the color-matching fenders for polished silver and we think this lends a more classic “touring” vibe to this vintage-inspired bike.


Available in both Cream and Green and in three unisex sizes, for people ranging from about 5’5″ to 6’3″.

We highly recommend adding a PUBLIC Slender Rear Rack in matching British Racing Green or Cream to maximize versatility without compromising style.

Limited Edition Colors 2014 – A Tasty Bunch.

Tuesday, September 9th, 2014

We’ve always been hot on edible and lickable color here at PUBLIC. So we’re really excited to announce the arrival of our new limited edition colors – a crop of colors so tasty that we’ve given nearly all of them food and drink-related names:

The PUBLIC C1 step-though in juicy Raspberry and fresh Mint for $299 (List $449).
The PUBLIC V1 diamond frame in an intense green we’re calling Matcha for $299 (List $449).
The PUBLIC V7 diamond frame in a bluish-grey hue we’ve dubbed Earl Grey for $479 (List $649).
And the PUBLIC C7 step-through in yummy Peach and our bestsellers, Turquoise and Orange for $479 (List $649).

We’ve only ordered these bikes in small amounts. If you like to be the only person in your town sporting a bike in this hue, we highly recommend you snap it up. In the past these limited colors have sold out quickly.

Do you suffer from “Bicycle Face”?

Friday, August 29th, 2014

For women in the late 19th century, bikes symbolized more than two-wheeled transportation. They were instruments of change, allowing women more mobility and redefining the Victorian notions of femininity. This radical idea of women freely moving about, and in pants no less, did not jive with the traditional notion that the woman’s place was in the home.

As a result, doctors of the era took to diagnosing females in particular with the condition bicycle face, “characterized as including bulging eyes, and a tightened jawbone.” This article from Vox entitled “The 19th-century health scare that told women to worry about ‘bicycle face” does a great job of discussing the false malady and exploring the real reason behind why doctors were diagnosing this.

To the 21st century woman who bikes, wears pants and makes funny faces that don’t “freeze” (thankfully) while cycling, this myth about bicycle face is just plain ridiculous. As the Vox article describes, men viewed bikes as just another toy, women during the early 19th century saw them as a tool. A way to cycle out of their conventional roles and gain equality.

Vox also references this incredible (incredible because of it’s hilarity) “List of 41 Don’ts For Women on Bicycles.” There are so many “good” ones on this list it’s definitely worth a read. If you don’t have the time, here are some highlights:

#2: Don’t faint on the road.
#8: Don’t boast of your long rides.
#10: Don’t wear loud hued leggings.
#22: Don’t chew gum. Exercise your jaws in private.
and #41: Don’t appear to be up on “records” and “record smashing.” That is sporty.

 

The Cool Spirit of Independent Bike Fashion

Monday, August 18th, 2014

Thankfully, the biker of today can solve the “what to wear when riding” problem in so many ways other than spandex and neon.  Today’s urban commuter gets to choose from a variety of independent brands that are creating both comfortable and good-looking bike apparel. The kind of stuff you feel good about wearing whether you’re heading into a business meeting or the grocery store.

We love the unique spirit of today’s independent bike apparel brands. Take Betabrand’s Discolab line of sparkly reversible threads. It’s a party on one side and hipster-cool on the other. Or Chrome Industries’s super stylish sneakers, some are SPD optional but you’d never know it by looking. If you’re into high-tech, yet functional apparel, you can’t get much more slick than the offerings from Mission Workshop. And Levi’s has even come out with a Commuter Line of jeans with a “utility waistband” designed for holding a U-lock.

PUBLIC Bikes on Hayes St is exited to be to be the pop-up shop host this Saturday and Sunday (Aug 23-24) for Iladora, another spirited independent bike-wear brand focused on female bike fashion. Iladora takes wardrobe staples like a draped tops and the pencil skirt and reinterprets them in high-tech fabrics with cuts that are flexible enough for riding. The result is clothing that makes for comfortable bike riding and still looks sharp when worn at work.

In honor of the Iladora Pop-Up Shop at PUBLIC Bikes, for this weekend only Iladora is offering 20% off all Iladora Apparel to both in-store and online shoppers. Online shoppers use the promo code PublicBikesSummerLove. This special promotion for PUBLIC customers ends Sunday, August 24.

Iladora Pop-Up Shop at PUBLIC Bikes. 549 Hayes Street, SF. Saturday and Sunday, August 23-24.

 

Getting Ready for the Playa

Wednesday, July 30th, 2014

 

Bike Arch at Black Rock City. Image via Flickr from Fabrice Florin.

Bike Arch at Black Rock City. Image via Flickr from Fabrice Florin.

San Francisco is the birthplace of PUBLIC Bikes. We take a lot of inspiration from the cultural and social diversity of this city that continues to innovate and transform itself.

It’s no surprise that San Francisco is also the birthplace of Burning Man, which has since become a worldwide cultural event celebrating art, music, community, and creative self-expression.

Several PUBLIC employees are regular Burners. In fact, one of our regular bike builders has already left for the entire month to help prepare Black Rock City.

The focal point of Burning Man is the building of the temporary Black Rock City where 65,000+ participants are expected to gather in the Nevada desert. Burning Man takes place before Labor Day weekend, which means thousands of people from around the world, especially in the Bay Area, are preparing their camps and art projects in August in anticipation for the Burn.

One of the essential items to bring to Burning Man is your own “Playa Bike” or “Burner Bike.”

Big Burner Bike. Image by Mack Reed via Flickr.

Big Burner Bike. Image by Mack Reed via Flickr.

Burner Bikes

People go to Burning Man for different reasons, but one of the best parts is to experience what it’s like to live in a city where the primary mode of transportation is by bicycle.

Black Rock City is essentially a bicycle paradise. The landscape is perfectly flat, spans for miles and motorized vehicular transportation in any form other than an art car is prohibited (with the exception of arriving and leaving Black Rock City).

Burner Art Bikes. Images by Thomas Kriese, Joel and Ian Kennedy via Flickr.

Burner Art Bikes. Images by Thomas Kriese, Joel and Ian Kennedy via Flickr.

Thus, two-wheeled transport is essential with the bicycle being the primary way to get around the city. Imagine living in a city of 65,000+ people where almost everyone moves by bicycle or foot. One of the best articles about this topic is “The Bike Culture of Black Rock City” by Matthew Roth.

And for many participants, the bicycle also becomes a vehicle of creative, artistic, and individual expression. We’ve rounded up a selection of fun, quirky, and inspiring art bikes in a Facebook album so check them out.

Creative Burner Bike. Image by Lara604 via Flicker.

Creative Burner Bike. Image by Lara604 via Flicker.

 

Playa Products: Incredibell Disco Bell, SpokeLits and Trieste Coffee Cup Holder

Playa Bike Recommended Picks
If you’re heading to the desert later this August we’ve rounded up a few playa-perfect products that are sure to make your trip that much brighter, colorful and safe. We think our Disco Bell that offers an LED light show of red, yellow and green upon every ring is totally techno-ready. Our SpokLits come in either Disco or Green, effortlessly attach to the spokes of any bike, and create a LED light display upon revolution.

Other gear to consider: our Trieste Coffee Cup Holder (you can put any cylindrical vessel inside it), colorful Spring Clip Rear Racks and baskets for holding anything you might pick up along the way and, of course, bike wash (because you won’t be the only thing needing a good scrub down when you get home).

Check out our complete collection of fun Burner recommended products here.

New 2014 Special Edition Bikes

Tuesday, July 29th, 2014

Introducing Our New 2014 Special Edition Bikes

Bikes, like people, have personalities and at PUBLIC we love the idea of taking a bike and making it feel special. The same way earrings and shoes can make an outfit, bike accessories like bells and fenders add character and individuality to a set of wheels.

Each of our new Special Edition models is outfitted with individual touches like polished silver fenders and brass bells, handmade leather saddles and grips from Brooks of England. Built atop our durable, lightweight steel frames for a distinctive (and durable) ride. Starting at only $549.

AMELIEPUBLIC C1 AMELIE $741 $549
The PUBLIC C1 Amelie edition is a classic single-speed city bike with European chic. This timeless ride is dressed up with a Brooks B67s Aged SaddleBrooks Plump Leather Grips in honey and a classic PUBLIC Brass Bell. Toss a bouquet of fresh flowers or bread into the Peterboro Original Front Basket and breeze down any boulevard with an effortless je ne sais quoiRetail price is $549 (list price $741).

 

HARRISONPUBLIC V1 HARRISON $750 $549
The PUBLIC V1 Harrison edition gets its moniker from being one of the best bike routes in San Francisco’s Mission District and the home address of PUBLIC’s original warehouse on Harrison Street. Accessorized for the street-smart urban rider, this low-maintenance high function single-speed ride features the bulletproof Brooks B17 Saddle in black, our cargo-ready new Porteur Front Rack in silver, Black Cork Grips and aPUBLIC Brass BellRetail price is $549 (list price $750).

View all our Special Edition Bikes here.

PUBLIC Talk: Amy Wibowo on Traveling with Bicycle

Tuesday, July 22nd, 2014

 

Two years ago Amy got her first bike ever, a limited edition PUBLIC C7 step-through she named Peppermint Patty. After learning how to ride in San Francisco, Amy packed up her PUBLIC bike and PUBLIC Twin Pannier bags for a grand adventure riding and camping all over Europe with a friend, from the forests of Finland to fields of lavender in the French countryside. Everywhere she met helpful, friendly folks and turned plenty of heads with her free-spirited style. You can read all about her travels with Peppermint Patty on her blog, which is full of beautiful photography and helpful tips on how to plan your own bike adventures.

Bikes In The Woods / Image courtesy of Amy Wibowo

Bikes In The Woods / Photo Courtesy of Amy Wibowo

We love Amy’s story because she’s such an inspiration, showing how much fun anybody can have just by hopping on a bike and riding somewhere new. Although we didn’t have international bike touring in mind when we designed our PUBLIC C7 bike, we’re glad that its simple, relaxed style worked just as well for Amy when she was cruising around Europe as it does getting her across town in San Francisco.

We’re really excited to host a special event with Amy Wibowo at our new San Francisco flagship store in Hayes Valley, next Wednesday August 13. She’ll give a talk about how anybody can have an epic bike adventure without needing a bunch of fancy gear, and she even made a really cool zine full of bike travel tips (shown left). Meet Amy and get your own free copy of her zine at our event Wednesday night, details below.

WHAT: PUBLIC Talk: Amy Wibowo on Traveling with Bicycle
WHERE: PUBLIC Bikes, 549 Hayes Street (between Octavia and Laguna)
WHEN: Wednesday, August 13 from 6pm-8pm

Liberté, Égalité and Beautiful Design

Tuesday, July 15th, 2014

France has a lot of reasons to celebrate in July with the Tour de France cycling all over its countryside and Bastille Day marking the start of the French Revolution.

We’ve got a French connection here at PUBLIC in the form of our PUBLIC M7i, our mixte bike. In French “mixte” implies “mixed gender” and the mixte frame illustrates this perfectly by falling somewhere in between a step through bike and a diamond frame bike. The mixte has a French and European heritage that we’ve blogged about before, and has been a best selling bike for PUBLIC since we launched.

In the spirit of all things liberté, égalité and beautifully designed, we’re excited to announce the launch of our front cargo rack, the PUBLIC Porteur Front Rack.

Like the mixte, this elegant and functional rack has French roots, as the style was pioneered by french newspaper delivery couriers (like the gentleman above).

We designed our PUBLIC porteur-style rack for function and versatility as it’s simple to strap boxes and awkwardly shaped items to it that wouldn’t easily fit in a side bag or backpack. Add a crate atop the front rack and Fido can ride proudly with you, or it allows you to keep your eyes on your laptop bag or a six pack. This style of rack is popular amongst bike courier set because they look sharp and are seriously handy. But until now you could not find one with this capacity and quality at this price. Load yours up today at the special introductory price of $99 (list price $129).