June 15th, 2014

The World Cup is upon us. Futbol is on the minds of millions around the world. I’m lucky enough to be in Salvador, Brazil right now, taking in the World Cup games as well as the biking culture here.

Like many places around the world, the car dominates and congests the streets in Salvador while bicycling is viewed more as recreation than a means of everyday transportation.

Some World Cup host cities, like Salvador, are encouraging people to bicycle to the games by providing arena bike parking and information on where to locate Bike Salvador bike share stations nearby.

The brightly colored orange Bike Salvador bikes and stations are prominent near central public plazas and greenways. Both men and women use these shared bikes. Even a few streets in Salvador feature separated bikeways with clear signage for bicyclists. These efforts show some level of attention to city bicycling by local officials.

Despite these efforts to encourage bicycling, it’s clear urban bicycling has a ways to go in Brazil. – a similar challenging situation to many other countries around the world including the United States. Yet progress is happening in various smaller and larger Brazilian cities, as our friends from Momentum Magazine published in the article “The Bikes in Brazil: With a booming economy, is Brazil thinking bike?

Salvador is in full World Cup celebration mode right now, emphasized by the heavily decorated plazas and flags strung about everywhere. So while the World Cup is on the minds of Brazil for the next few weeks, I sincerely hope city planners and government officials continue to keep the bicycle in mind when redesigning public streets and spaces. And why not since the bicycle is almost as universal as the world’s love of futbol?

PUBLIC World Cup Correspondent,
Dan