I was in New York earlier this month and rode from my Chelsea hotel through downtown and over the Brooklyn Bridge to visit our dealer, Joe Nocella who runs 718 Cyclery in Brooklyn. Riding in New York keeps getting better and better with excellent signage, more riders and respectful taxi drivers. Well, at least two of those three statements are true. Honestly now, riding in New York is a pleasure compared to most other cities. And riding over the Brooklyn Bridge is epic, even more so than our Golden Gate Bridge because of its history.
Joe’s bike shop, 718 Cyclery is cool – really cool. Joe calls it the “inverted” bike shop, meaning that they turned the concept of the traditional bike store upside down. His innovations range from teaching bike classes, working on bikes with customers, and creating an atmosphere that is super customer friendly, the way your neighborhood café is.
718 Cyclery does high-end custom bikes, everyday city bikes, and everything in between. Joe has been selling a lot of our bikes for years. When I asked him why, he said, “They don’t come back”. Basically, the quality is such that customers don’t return with the quality problems that plague other city bikes. We love getting these compliments, and we love having bike professional like Joe getting our bikes out on the streets where they belong.
We select our bike dealers the way we design our bikes – with great attention to detail. While out bikes rarely “come back” for quality problems, they need servicing and tune ups, and all of us need our local bike shop. For a list of other great dealers click here.
Header image courtesy of wellandgoodnyc.com.