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Project Kickstand – Clif Bar’s 20th Anniversary

What’s the coolest thing a company can do for its employees? Often companies recognize hard working employees with monthly awards or free parking spaces. Other companies provide free lunches, extra days of vacation, or casual Fridays. Bay Area company Clif Bar took it up a big notch. They gave ALL of their employees a free custom bike inscribed with the individual’s name and the date they started working for the company. It was one of the greatest acts of corporate generosity for employees we have heard of and PUBLIC was proud to play a part.

Last December we started working on a special project called “Project Kickstand” for our friends at Clif Bar. Clif Bar Co-CEOs Gary Erickson and Kit Crawford wanted to surprise each of their 300+ employees with a custom PUBLIC bike as part of the company’s 20th Anniversary.

See more photos in our Clif Bar 20th Anniversary Facebook album.

Clif Bar PUBLIC Bike

Clif Bar PUBLIC Bike

Clif Bar PUBLIC Bike

Clif Bar PUBLIC Bike

We took our PUBLIC V3 and painted it Clif Bar red with matching rims and rear racks, and added a Clif Bar logo head badge and message “Born on a Bike – Kitchen Crafted – Family & Employee Owned” on the frame. Each bike has a custom decal with the employee’s name and year they started working at Clif Bar.

Our PUBLIC team secretly delivered these bikes to a warehouse next to Clif Bar’s Emeryville headquarters. It was our privilege to bear witness to the surprise. Gary and Kit led the hundreds of employees around the block to the secret warehouse. After the doors opened, they invited their employees to a find a custom-made bike with their name on it.

As you can imagine, the scene was utter disbelief, joy, giddiness, and many tears. A Clif Bar employee captured raw footage of the experience.

We’re very proud (thrilled) to have produced and delivered these bikes for Clif Bar, a company  that we’ve long admired for putting community, people, and sustainability at the forefront of building a successful business.

Congratulations Gary, Kit, and the entire Clif Bar family.

We’re proud to add Clif Bar to our growing list of companies that have provided PUBLIC bikes for employees to use, including Williams-Sonoma, Mozilla, Square, AOL, PeopleBrowsr, Rackspace, and others.

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