December 6th, 2011

Lickable New Colors

It’s no secret that we are fond of color at PUBLIC. So when color expert Laura Guido Clark deemed our colors “lickable,” we were gratified and the term stuck around here. In the spirit of this gustatory tradition, we’re introducing five brand new colors this month: Salted Caramel, Blueberry, Pistachio, Lemon Drop and Grapefruit.

These names are all pretty obvious except Salted Caramel, which is named for an extremely lickable ice cream flavor from Bi-Rite Creamery in San Francisco. Many tourists come to San Francisco for the Ghirardelli chocolate. But for many locals, it’s Bi-Rite’s Salted Caramel soft ice cream on 18th street in the Mission that we crave.

Our other new flavors are equally lickable, and any (or all) of these treats will be ready to ship by December 18th. These new colors are done in limited editions on our PUBLIC C7 and PUBLIC V7 bikes. We only have ten of each of these models so if you want a licking, get clicking today. These bikes are $650 and include matching rear racks.

Public C7


We have packaged our favorite quotes in sticker sheets that are fun to apply to bikes and just about everything else. We have divided them into three sets: Hodgepodge, Bikes, and Women that sell for $10 a sheet.  We’re including all three sticker sheets for free when you buy a bike from us.


HOLIDAY PARTY DECEMBER 17th Mark Your Calendar
For local Bay Area friends and fans, we’re planning to host a Holiday Party in South Park on Saturday, December 17th from 11-6:00 pm. Save the date – and follow us on Facebook for details. We hope you’ll stop by for some holiday cheer and some surprises.