September 9th, 2011

I think it pisses God off if you walk by the color purple in a field somewhere and don’t notice it. – Alice Walker

When it comes to color, we all have our personal preferences.  For Alice Walker it’s purple. For us it’s more mandarin orange and robin’s egg blue.  Color may be the most expressive element in the toolbox of human choice – only smell elicits a stronger memory response. Our bikes are known for their colors, and this was no accident. Color takes your eye to form and sticks it there. We think that the elegant and minimal form of a classic city bike deserves that attention.

This fall season, we are introducing a range of highly colorful accessories. Fall is a colorful time of year, so this seems appropriate.  Our PUBLIC Panniers will bring a nice splash of color to almost any bike as they fit most racks. Brooks just came out with limited edition color saddles that will compliment and set any bike apart from the pack.  The red Knog lights and locks with our red PUBLIC Federico bell add a great punch of color to any bike. We’ll also have limited edition bikes in new colors later this season before the holidays, but don’t hold your breath for purple.