The quality of our steel frame bikes and their lifetime guarantee are of great importance to us. But we are always tweaking the design of our bikes and products to make them more pleasing, visual, and functional. Our latest bikes, the new PUBLIC C7s and PUBLIC V7s (both $550), have slightly modified frame geometry to accommodate a greater range of body sizes and improved chain guards to make them even less likely to grab trousers – details you might not notice. The biggest visual change we’ve made is to include some stripes and reflective panels on the fenders. Why did we do this? Stripes make us smile and safety counts.

We’re big fans of stripes. We like spotting them anywhere we travel, as seen above, and we include them on our products whenever possible. Our signature Nutcase helmet has stripes running over it. Stripes help us look at the world a little more playfully, as with fabrics, and a little more carefully, as with signposts. They can serve a purpose and make anything appear longer or wider. They are often used on race bikes to suggest speed. But with PUBLIC bikes the stripes are for fun and safety.

We also have some new accessories to go with our bikes. The new racks, panniers, and crates have been big hits with our PUBLIC customers and they work on almost any bike. These products are designed in house and you will not find them anywhere else.

Posted by: PUBLIC
On Thursday, June 9th, 2011 at 10:27 pm and is filed under Cycle Chic, Products, Urban Design. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.